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COMING SOON 

The Concept Store by Isha is a digital space where fashion meets meaning. Every few months, we launch a limited-edition capsule inspired by emotion, memory, and craft — each collection telling a unique story through design. Rooted in slow fashion, we believe in thoughtful creation, small batches, and wearable pieces that feel personal, intentional, and timeless.

PASTEL LUCKNOW

Our first collection, Pastel Lucknow, is a tribute to chikankari — a centuries-old hand embroidery technique from Lucknow, India. Designed in New York and brought to life by artisans in India, each pastel-hued piece is crafted with care, using breathable fabrics and intricate stitching passed down through generations. It’s where heritage meets softness, and everyday elegance begins.

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